Changing the Game: My Career in Collegiate Sports Marketing - Hardcover

Host, Jim

 
9780813179551: Changing the Game: My Career in Collegiate Sports Marketing
Hardcover
ISBN 10: 0813179556 ISBN 13: 9780813179551
Verlag: The University Press of Kentucky, 2020

Inhaltsangabe

Many Kentuckians and fans of intercollegiate athletics are familiar with the name Jim Host. As founder and CEO of Host Communications, he was the pioneer in college sports marketing. Host's prevailing innovation in collegiate sports was the concept of bundled licensing, which encouraged corporate partners to become official sponsors of athletic programs across media formats. Host and his team developed the NCAA Radio Network and introduced what became known as the NCAA Corporate Partner Program, employing companies such as Gillette, Valvoline, Coca-Cola, and Pizza Hut to promote university athletic programs and the NCAA at large. Host was involved with the construction of Rupp Arena, the Kentucky Horse Park, and the KFC Yum! Center. But few know his full story.

Changing the Game is the first complete account of Host's professional life, detailing his achievements in sports radio, management, and broadcasting; his time in minor league baseball, real estate, and the insurance business; and his foray into Kentucky politics, including his appointments under governors Louie B. Nunn and Ernie Fletcher. This memoir provides a behind-the-scenes look at the growth of big-time athletics and offers solutions for current challenges facing college sports.

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Über die Autorin bzw. den Autor

Jim Host is founder of Host Communications, Inc., a nationally renowned college sports marketing and association management company. Host served as the first executive director of Rupp Arena, founding chairman of the Kentucky Horse Park Commission, chairman of the Louisville Arena Authority, and secretary of commerce for Kentucky. Eric A. Moyen is professor and department head of Educational Leadership at Mississippi State University. He is the author of Frank McVey and the University of Kentucky: A Progressive President and the Modernization of a Southern University.

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Verlag
The University Press of Kentucky
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
0813179556
ISBN 13 
9780813179551
Einband
Gebundene Ausgabe
Anzahl der Seiten
247
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchpark GmbH
gpsr@buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780813180427: Changing the Game: My Career in Collegiate Sports Marketing

Vorgestellte Ausgabe

ISBN 10:  0813180422 ISBN 13:  9780813180427
Verlag: The University Press of Kentucky, 2021
Softcover