An innovative study of gender, emotion, and power, It’s Always Personal is an essential companion for everyone navigating the challenges of the contemporary workplace.
How often have we heard “It’s nothing against you, it’s not personal—it’s just business”? But in fact, at work it’s never just business—it’s always personal. In this groundbreaking book, journalist and former corporate executive Anne Kreamer shows us how to get rational about our emotions, and provides the necessary new tools to flourish in an emotionally charged workplace. Combining the latest information on the intricacies of the human brain, candid stories from employees, and the surprising results of two national surveys, It’s Always Personal offers
• a step-by-step guide for identifying your emotional type: Spouter, Accepter, Believer, or Solver
• Emotion Management Toolkits that outline strategies to cope with specific emotionally challenging situations
• vital facts that will help you understand—and handle—the six main emotional flashpoints: anger, fear, anxiety, empathy, joy, and crying
• an exploration of how men and women deal with emotions differently
“A stimulating read bolstered by snippets of some of the best recent work on emotional intelligence and the science of happiness.”—The Wall Street Journal
“So what should be the rules and boundaries for showing how you feel while you work? That’s a question asked and answered in Anne Kreamer’s fascinating book . . . [a] look at an issue that rarely gets discussed.”—The Washington Post
“Finally, someone is willing to unpack the morass of anger, anxiety, sadness, and joy that drives the workday. . . . [Kreamer] has hit the ‘It’s about time!’ button.”—Elle
“[A] lively, well-researched exploration of emotions on the job.”—Oprah.com
“Explores how to be true to your ‘emotional flashpoints—anger, fear, anxiety, empathy, happiness and crying’—without sabotaging your career.”—The New York Times Book Review
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Anne Kreamer is the author of Going Gray: What I Learned about Beauty, Sex, Work, Motherhood, Authenticity and Everything Else that Really Matters, a former executive vice president and worldwide creative director of Nickelodeon, part of the founding team of SPY magazine, and a onetime columnist for both Fast Company and Martha Stewart Living. Her work has appeared in Time, Real Simple, Travel & Leisure, and More. She graduated from Harvard College and lives in Brooklyn with her husband, the writer Kurt Andersen.
CHAPTER 1
The Moment of Truth
“Experience is not what happens to a man, it is what a man does with what happens to him.”
– Aldous Huxley
Late in the day, May 18th, 1993, I was celebrating the completion of a very important piece of business with a few colleagues in my high-rise office in Times Square, right in the electric center of Manhattan. I was a 37-year-old senior vice president, heading up the consumer products and publishing division of Nickelodeon, the children’s’ cable channel, and we’d just announced a huge, unprecedented deal with Sony to create and market home videos of hit Nickelodeon shows such as Rugrats and Ren & Stimpy.
My team and I were experiencing that rush of euphoria, the physical high when endorphins flood the body after any competition is won, a test aced, an adversary outmaneuvered. Getting the deal done had been stressful, filled with tough meetings, late nights and frayed nerves -- and sharing in the glory of the moment of triumph heightened our sense of accomplishment. Like teammates obsessively rerunning the game films of our championship season, each of us took a turn, recounting different pieces of the story, weaving our collective insiders’ tale of the Great Deal by reliving the emotional ups and downs of the previous 18 months.
“How many business models do you think we ran? A hundred?”
“A million. If I ever hear the words ‘sell through’ again I’ll scream.”
“Or ‘stock keeping unit.’”
“Do you remember management grilling us on our P&L’s? It was like the Inquisition!”
“And the look on those guys’ faces at Disney when we told them sorry, but $18 million just wasn’t good enough! Damn, that felt great.”
We convulsed with laughter when a junior team member perfectly imitated the way a certain big-name lawyer had waddled shoeless around his office during some of our meetings.
Maybe our repartee was not the stuff of legend, but the experience of creating and closing the deal had enriched personal connections that we wanted to savor. We were giddy, simultaneously exhausted from the countless negotiating hours and ecstatic from finally finishing it. No matter how trivial the recollection or joke, we were members of a troupe performing for one another, and it felt great. It was a go-go time in the country and a seriously go-go time at Nickelodeon, then just 12 years old. We were the zeitgeist. We were the champions. And if you’ve ever closed a big deal or helped build an up-and-coming organization, you know how we were feeling. Golden.
The phone rang.
My assistant shouted out, “Oh, man – it’s Sumner! On line one!”
That’s Sumner as in Sumner Redstone, then as now the chairman and majority owner of Viacom, Inc., the parent company of Nickelodeon. During my three years at the company Redstone had rarely spoken to me, and had never phoned.
I gaily answered. How generous of Sumner, I thought, to take the time and make the effort to thank me personally. Now that’s a good boss. This was it. My personal moment of glory.
I eagerly picked up the phone, anticipating verbal high-fives, a congratulatory exchange about what a great job we’d done. Instead, Redstone, at that moment nine days shy of 70 years old, started screaming at me.
What?!
I was absolutely blindsided, sucker-punched. I hunched over the telephone, turned my back on my colleagues and gazed, unseeingly, at the high-rise across the street.
My vision narrowed, no ambient sound penetrated my hearing, as Redstone’s rant seemed to magnify in intensity and reverberate throughout my brain and body. I felt my heart racing. My head got that muffled sense of being stuffed with cotton. My palms, which never sweat, moistened. He was the lion and I was the prey. It felt like an out-of-body experience, as I seemed to watch my quivering helpless self from above.
Redstone wasn’t delivering strategic or tactical criticism, but rather personally attacking me. I could practically feel his spittle frothing out of my telephone receiver. I sat there, feeling tears well up, supremely disappointed in being so undervalued for my many months of hard work and mortified to be emotionally bludgeoned in this way in front of colleagues, particularly for something over which I had no control.
And the cause of his rage? In spite of healthy media coverage, including a positive piece in The Wall Street Journal, the public announcement of the Sony deal had failed to make Viacom’s stock price move up.
Unbeknownst to me and most of the world, Redstone was at that time planning a hostile takeover of Paramount Communications -- which he in fact consummated nine months later -- and it was thus essential to him that his currency for the acquisition, Viacom’s stock, rise in value quickly and significantly. But how could I have known that the announcement of Nickelodeon’s home video deal with Sony had been expected to push up the share price? I was an executive in a division within a division of the parent company. Perhaps my bosses knew of this high-stakes expectation, but I certainly didn’t. And even if I had known, how and why could I be held responsible for how the stock market responded? As important as the deal was for Nickelodeon, in the overall scheme of Viacom's annual revenues ($1.9 billion in 1993), our $25 million deal was extremely modest.
Redstone continued in full-on attack mode. “Do you know what you’ve done?” is the one line I remember from the tirade. Mainly it was his vituperative rage that registered in my mind. There was no pretense of civility, let alone reasonableness. I kept mumbling apologies: I’m so sorry, sir. I had no idea.
I was startled and incensed. My anger at the injustice of being singled out for abuse made me feel like exploding. But I couldn’t. To express what I was really feeling would have been professional suicide. I had no doubt that he’d have fired me on the spot. Instead, as I was outwardly groveling, inwardly I had a parallel conversation running in my head: “WHAT DO I HAVE TO DO WITH ANY OF THIS? GET OUT OF MY FACE, YOU IMPOSSIBLE OLD MAN! YOU DON’T UNDERSTAND ANYTHING ABOUT ANYTHING!” But you know what? Interior monologues aren’t very emotionally satisfying.
Less than ninety seconds after I’d happily picked up the phone, Redstone, without a goodbye, hung up. The viciousness of the assault and the suddenness with which he ended it were breathtaking. In shock and frustration, having been too stunned and scared to defend myself, the tears that had begun to well up during the call spilled out as I tried to process the information. Was I at fault? Had I done something wrong? Why hadn’t anyone told me how critical Redstone considered the deal? What could I have done differently?
I was physically shaking with the anger I felt I could not safely, appropriately express, and my body understood that I had to expel that anger somehow…so I cried. Bam! Just like that. In less than two minutes I’d gone from feeling on...
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