Life sometimes seems illogical. Individuals do strange things: take drugs, have unprotected sex, mug each other. Love seems irrational, and so does divorce. On a larger scale, life seems no fairer or easier to fathom: Why do some neighborhoods thrive and others become ghettos? Why is racism so persistent? Why is your idiot boss paid a fortune for sitting behind a mahogany altar? Thorny questions–and you might be surprised to hear the answers coming from an economist. But award-winning journalist Tim Harford likes to spring surprises. In this deftly reasoned book, he argues that life is logical after all. Under the surface of everyday insanity, hidden incentives are at work, and Harford shows these incentives emerging in the most unlikely places.
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Tim Harford is the author of the bestseller The Undercover Economist and The Logic of Life and a member of the editorial board of the Financial Times, where he also writes the “Dear Economist” column. He is a regular contributor to Slate, Forbes, and NPR’s Marketplace. He was the host of the BBC TV series Trust Me, I’m an Economist and now presents the BBC series More or Less. Harford has been an economist at the World Bank and an economics tutor at Oxford University. He lives in London with his wife and two daughters.
Chapter One
Introducing the Logic of Life
The Economics of Sex, Crime, and Minnie Mouse
Harpo Studios, Chicago
Parents, brace yourselves." With those words, Oprah Winfrey introduced America to the shocking news of the teenage oral sex craze. In The Atlantic, Caitlin Flanagan wrote, "The moms in my set are convinced-they're certain; they know for a fact-that all over the city, in the very best schools, in the nicest families, in the leafiest neighborhoods, twelve- and thirteen-year-old girls are performing oral sex on as many boys as they can." Flanagan poked a bit of fun, but she wasn't really laughing: She was convinced that the fears were largely justified. Indeed, the American "blow job epidemic" has now been addressed everywhere from PBS documentaries to the editorial page of The New York Times, sometimes with giddy and slightly voyeuristic horror, sometimes with calm reassurance that the epidemic is simply a myth.
The so-called epidemic is often exaggerated, but it's no myth. One recent study, conducted by researchers at Johns Hopkins Bayview Medical Center in Baltimore, found that between 1994 and 2004, young people between ages twelve and twenty-four became more than twice as likely to report that they'd recently had oral sex. (For boys the rate climbed from 16 percent to 32 percent; for girls, from 14 percent to 38 percent.) Anecdotal evidence from experts suggests that the true increase may be even higher. I sought advice from Professor Jonathan Zenilman, an expert at Johns Hopkins University on sexually transmitted diseases. He explained to me that in 1990, perhaps half the women and a quarter of the men who came to his clinic (both teenagers and adults) sometimes performed oral sex on their partners. He believes that oral sex is now much more common: "Now it's seventy-five to eighty percent." And while it's the blow jobs that predictably have caused the panic, oral sex is now much more equitably distributed between boys and girls than in 1990. "Epidemic" might be putting it too strongly, but oral sex is definitely in vogue.
The question few people seem to have asked is "Why?" Are kids really becoming more depraved-or are they just being smart? Might there not be such a thing as a rational blow job? I'll say more about exactly what rational means later in this chapter, after we've dealt with those libidinous teenagers. But the basic idea is not complicated: Rational people respond to trade-offs and to incentives. When the costs or benefits of something change, people change their behavior. Rational people think-not always consciously-about the future as well as the present as they try to anticipate likely consequences of their actions in an uncertain world.
Armed with this basic definition of rationality, then, we can ask: What are the costs, benefits, and likely consequences of a blow job? Okay, perhaps the benefits are too obvious to be stated, particularly for the recipient. But it should also be obvious that the cost of a close relative of oral sex has risen: Regular sex is more costly than it used to be because of the spread of HIV/AIDS. HIV is much more likely to be spread by regular sex than oral sex. Many teenagers know that: One recent study of sex education concluded that it was more common for U.S. kids to be taught about HIV/AIDS than about preventing pregnancy. Teenagers may also know of other sexually transmitted diseases such as gonorrhea, an infection that might make a girl infertile if transmitted through penetrative sex, but when transmitted by oral sex may have much milder symptoms, such as a sore throat. The costs of oral sex are, quite simply, lower than the costs of regular sex.
If teenage girls really do weigh those costs and benefits before going down on their boyfriends, this is a straightforward explanation for the growing popularity of oral sex. Since regular sex is riskier than it used to be, and since teenagers are unlikely to have given up on the idea of having sex, the rest is basic economics. When the price of Coca-Cola rises, rational people drink more Pepsi. When the price of an apartment in the city goes up, rational people move out to the suburbs. And when the price of penetrative sex rises, rational teenagers have more oral sex instead.
Certainly, the evidence suggests that teenagers are moving toward less risky sexual behavior. The U.S. Centers for Disease Control and Prevention reports that since the beginning of the 1990s, the number of teenage virgins has risen by over 15 percent. There are still a few million teenagers who haven't given up on sex, of course, but since the early 1990s they've switched to using birth control methods that will also protect them from sexually transmitted infections. Use of the contraceptive pill is down by nearly a fifth, but use of condoms is up by more than a third.
Perhaps Oprah shouldn't be quite so worried. Oral sex isn't a symptom of more promiscuous teenagers. In fact, it's a sign that teenagers are behaving more responsibly, in enthusiastically-and rationally-choosing an alternative to riskier sex.
This is all very cute-or horrifying, depending on your tastes. But it is also a glib explanation. Before blithely claiming that oral sex is more popular because rational teenagers know that regular sex is riskier, a real economist would want a tighter hypothesis and serious data to back it up.
That real economist might well be Thomas Stratmann, who with the law professor Jonathan Klick has pinned down the rationality of the teenage sex drive rather precisely. Rational teenagers would have less- risky sex if the cost of risky sex went up, so the question is how to work out whether that is how teenagers behave. That requires some precisely measurable source of increased cost, something more quantifiable than a general increase in the amount of education about AIDS.
The U.S. Constitution has duly obliged, by providing a federal structure that allows states to determine their rules governing teenage abortion; some permit teenagers to have abortions without the notification or consent of their parents, and some do not. Such laws provide plenty of fodder for political controversy, but they also provide a natural experiment for researchers. Since abortion notification laws make it more difficult for teenagers-but not for adults-to get an abortion, they should discourage risky sex among teens, relative to adults. If, that is, teenagers are in fact rational.
It is not hard to see that abortion notification laws raise the cost of getting pregnant, at least for those teenagers who, given the choice, would have terminated an accidental pregnancy without telling their parents. If teenagers look ahead and work all this out, they should also take extra steps to prevent that accidental pregnancy-steps which, besides that of choosing oral sex over regular sex, are likely to include more use of condoms, or perhaps no sexual activity at all.
Sex is not a calculated act, and so that degree of foresight may sound implausible, but Klick and Stratmann found persuasive evidence that abortion notification laws really do discourage teenagers from having risky sex. Looking at statistics from sexual health clinics, they found that wherever and whenever parental notification laws are passed, gonorrhea rates start to fall in the teenage population relative to the adult population-to whom, of course, the new laws do not apply. The only explanation for this would seem to be that an abortion notification law significantly raises the risk of unprotected sex, and that the teenagers rationally respond to that risk.
Sex, then, has a cost. The risk of AIDS-along with intensive education about that...
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