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Changing Focus: Kodak and the Battle to Save a Great American Company - Hardcover

Swasy, Alecia

 
9780812924633: Changing Focus: Kodak and the Battle to Save a Great American Company

Inhaltsangabe

Traces the roller-coaster economic history of Eastman Kodak, its troubled situation in the mid-1980s, its struggle to revitalize itself, with the assistance of new CEO George Fisher, and its promise for the future. 30,000 first printing. Tour.

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Aus dem Klappentext

us recounts Kodak's roller-coaster history, including a string of failed product launches, management blunders, and ill-conceived attempts to diversify. Readers see today's Kodak struggling to revitalize itself, beginning with a portrait of CEO George Fisher, who has been charged with the daunting task of remaking one of the world's largest companies. Photo insert.

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9780788169953: Changing Focus: Kodak and the Battle to Save a Great American Company

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ISBN 10:  0788169955 ISBN 13:  9780788169953
Verlag: Diane Pub Co, 1997
Hardcover