Marketing and Public Relations for Libraries (SCARECROW LIBRARY ADMINISTRATION SERIES, Band 10) - Hardcover

Kies, Cosette

 
9780810819252: Marketing and Public Relations for Libraries (SCARECROW LIBRARY ADMINISTRATION SERIES, Band 10)
Hardcover
ISBN 10: 0810819252 ISBN 13: 9780810819252
Verlag: Scarecrow Press, 1987

Inhaltsangabe

The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Cosette Kies ( D.L.S., Columbia) is Chair and Professor, Dept. of Library Science, Northern Illinois University. As a library practitioner, she has been involved in public relations and marketing at the local, state, and national level. She has published two previous books on the subject: Problems in Library Public Relations (Bowker, 1974) and Projecting a Positive Image Through Public Relations (ALA/AASL, 1979), as well as writing numerous articles and conducting workshops and classes in various aspects of marketing and public relations.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Scarecrow Press
Erscheinungsdatum
1987
Sprache
Englisch
ISBN 10 
0810819252
ISBN 13 
9780810819252
Einband
Gebundene Ausgabe
Anzahl der Seiten
214
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780810846562: Marketing and Public Relations for Libraries: Volume 10 (Scarecrow Library Administration Series, 10)

Vorgestellte Ausgabe

ISBN 10:  081084656X ISBN 13:  9780810846562
Verlag: Scarecrow Press, 1987
Softcover