Words That Sell - Softcover

Bayan, Richard

 
9780809247998: Words That Sell
Softcover
ISBN 10: 0809247992 ISBN 13: 9780809247998
Verlag: Contemporary Books Inc, 1987

Inhaltsangabe

"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features:

  • Cross-referencing of word categories to stimulate creative thinking
  • Advice on targeting words to your specific market
  • Tips on word usage
  • A thorough index
  • A concise copywriting primer
  • A special section on selling yourself
The first real improvement to the thesaurus since Roget, Words That Sell is an indispensable guide to helping you find great words fast.

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Über die Autorin bzw. den Autor

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Verlag
Contemporary Books Inc
Erscheinungsdatum
1987
Sprache
Englisch
ISBN 10 
0809247992
ISBN 13 
9780809247998
Einband
Taschenbuch
Anzahl der Seiten
136
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar