Brand NFL: Making and Selling America's Favorite Sport - Softcover

Oriard, Michael

 
9780807871560: Brand NFL: Making and Selling America's Favorite Sport
Softcover
ISBN 10: 0807871567 ISBN 13: 9780807871560
Verlag: The University of North Carolina Press, 2010

Inhaltsangabe

Professional football today is an $8 billion sports entertainment industry - and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.

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Über die Autorin bzw. den Autor

Michael Oriard, a former professional football player, is Distinguished Professor of American Literature and Culture and Associate Dean of the College of Liberal Arts at Oregon State University. He is author of several books on football, most recently, Bowled Over: Big-Time College Football from the Sixties to the BCS Era.

Von der hinteren Coverseite

In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.

Aus dem Klappentext

In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.

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Verlag
The University of North Carolina Press
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0807871567
ISBN 13 
9780807871560
Einband
Taschenbuch
Anzahl der Seiten
344
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland

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Vorgestellte Ausgabe

ISBN 10:  0807831425 ISBN 13:  9780807831427
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Hardcover