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Coca-Colonization and the Cold War: The Cultural Mission of the United States and Austria After the Second World War: The Cultural Mission of the United States in Austria After the Second World War - Softcover

Wagnleitner, Reinhold

 
9780807844557: Coca-Colonization and the Cold War: The Cultural Mission of the United States and Austria After the Second World War: The Cultural Mission of the United States in Austria After the Second World War

Inhaltsangabe

Reinhold Wagnleitner argues that cultural propaganda played an enormous part in integrating Austrians and other Europeans into the American sphere during the Cold War. In Coca-Colonization and the Cold War, he shows that 'Americanization' was the result not only of market forces and consumerism but also of systematic planning on the part of the United States.

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Über die Autorin bzw. den Autor

Reinhold Wagnleitner is associate professor of history at the University of Salzburg.

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