Political Polling in the Digital Age: The Challenge of Measuring and Understanding Public Opinion (Media & Public Affairs) - Softcover

Buch 4 von 16: Media and Public Affairs
 
9780807137833: Political Polling in the Digital Age: The Challenge of Measuring and Understanding Public Opinion (Media & Public Affairs)
Softcover
ISBN 10: 0807137839 ISBN 13: 9780807137833
Verlag: LOUISIANA ST UNIV PR, 2011

Inhaltsangabe

The 2008 presidential election was a "perfect storm" for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect -- in which white voters misrepresent their intentions of voting for or against a black candidate -- skewed predictions, and aggressive voter registration and mobilization campaigns by Barack Obama combined to challenge conventional understandings about how to measure and report public preferences. In the wake of these significant changes, "Political Polling in the Digital Age," edited by Kirby Goidel, offers timely and insightful interpretations of the impact these changes will make on polling.

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Über die Autorin bzw. den Autor

Charlie Cook is publisher of The Cook Political Report, a weekly columnist for National Journal and CongressDailyAM, and a political analyst for NBC News.

Kirby Goidel is director of Louisiana State University's Manship School Research Facility, which includes the Public Policy Research Lab and the Media Effects Lab. As senior public policy fellow of the Reilly Center for Media & Public Affairs, he directs the annual Louisiana Survey and provides analysis of the findings to government organizations and the media. The author of two books and numerous journal articles, he is a professor in the Manship School of Mass Communication and the Department of Political Science.

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Verlag
LOUISIANA ST UNIV PR
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
0807137839
ISBN 13 
9780807137833
Einband
Taschenbuch
Anzahl der Seiten
146
Herausgeber
Goidel Kirby
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchbär
info@buchbaer.de

Weberstr. 67
Osnabrück
49084
Deutschland

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Verlag: LOUISIANA ST UNIV PR, 2011
Hardcover