Media Effects: Third Edition (Communication Series) - Softcover

 
9780805864502: Media Effects: Third Edition (Communication Series)
Softcover
ISBN 10: 0805864504 ISBN 13: 9780805864502
Verlag: Routledge, 2009

Inhaltsangabe

With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.

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Über die Autorin bzw. den Autor

Jennings Bryant is Professor and holder of the Ronald R. Reagan endowed Chair of Broadcasting in the College of Communication at the University of Alabama. He is the founding co-editor of the Media Psychology journal, and serves on the editorial boards of 11 scholarly journals. His primary research interests are in entertainment theory, media effects, advanced communications technologies and systems, and media education.

Mary Beth Oliver is Professor and Co-Director of the Media Effects Research laboratory in the College of Communications at Penn State University. She specializes in media and psychology, with a focus on both the psychological effects of media and viewers' attraction to or enjoyment of media content. Her research includes studies pertaining to media violence, reality-based television programs, gender differences in enjoyment of media entertainment, viewers' responses to melodramas and sad films, and the effect of media portrayals of racial groups on viewers' racial attitudes.

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Verlag
Routledge
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
0805864504
ISBN 13 
9780805864502
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
656
Herausgeber
Bryant Jennings
Kontakt zum Hersteller
Routledge
https://www.routledge-ny.com/

Stockst?dter Str. 20
Gro?ostheim
Bayern
Deutschland

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