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The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation (LEA'S Communication Series, LEA's Communication Series) - Softcover

 
9780805855968: The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation (LEA'S Communication Series, LEA's Communication Series)
Softcover
ISBN 10: 0805855963 ISBN 13: 9780805855968
Verlag: Routledge, 2006

Inhaltsangabe

The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining  best practices in the public relations field. In this assembled collection, editor Elizabeth L. Toth and the contributors show how and in what ways the theories of the Excellence Study have developed and changed. They present research that advances excellence theories, adds new dimensions and directions to the excellence theories, and shows how the excellence study has moved on to a global stage. Toth and her colleagues challenge future researchers to continue the theory-building that will lead to understand how strategic public relations management contributes to organizations and society.  Public relations and communication management scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely from the work included here.

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Über die Autorin bzw. den Autor

Elizabeth L. Toth

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Verlag
Routledge
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
0805855963
ISBN 13 
9780805855968
Einband
Taschenbuch
Anzahl der Seiten
656
Herausgeber
Toth Elizabeth L.
Kontakt zum Hersteller
BOOKS etc..
cs@booksetc.co.uk

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Aldershot
Vereinigtes Königreich
Verantwortliche Person
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https://www.as-schwabe.de/

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