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Inhaltsangabe
Book by Bivins Tom
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Reseña del editor
This work was written with three mass media industries in mind - the news media (journalism), advertising, and public relations. It is designed to point out the differences that exist among these three practices. It aims for specific guidelines that can be developed by which they can be analyzed.
Reseña del editor
This text introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The focus is on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations. In his exploration of ethical issues and media, author Thomas Bivins guides students to understand not what the "right" answers are, but to identify those answers that are most appropriate within the given context. Identifying those to whom the answers are the most appropriate is a major concern of this book. Readers will come away with a greater appreciation for the complexities of making a moral decision and will develop a personal "yardstick" by which to measure their decisions. The chapters in this text offer insights on: *similarities and differences among the ethical dilemmas faced by the mass media; *common ground on which to evaluate media behavior; *media obligations; *professional ethics; *ethical theory and its application to the modern media; and *considerations of truth and harm. This text has been developed for courses covering ethics in public relations, advertising, and journalism. Offering valuable lessons applicable to all forms of communication, "Mixed Media" serves as a critical starting point for understanding and developing answers to ethical questions. These lessons serve not only to better students' ability to make ethical decisions, but also to better the media professions as they become practitioners in the mass media industry.
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- VerlagRoutledge
- Erscheinungsdatum2003
- ISBN 10 0805842578
- ISBN 13 9780805842579
- EinbandTapa blanda
- Auflage1
- Anzahl der Seiten242
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Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism
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Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780805842579. Artikel-Nr. 9297602
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Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780805842579. Artikel-Nr. 9297605
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Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780805842579. Artikel-Nr. 9297606
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Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780805842579. Artikel-Nr. 9297603
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Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780805842579. Artikel-Nr. 9297604
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Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism
Verlag:
Lawrence Erlbaum Associates, 2004
ISBN 10: 0805842578
ISBN 13: 9780805842579
Gebraucht
Softcover
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780805842579. Artikel-Nr. 9948904
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