This unique publication deals exclusively with current media management issues. It fills a void in the current literature and provides an outlet for a growing number of media scholars and practitioners interested in the ever-changing and ever-more-complex field of media management. The Media Management Review was designed to appeal to working professionals who deal directly with managing the media: radio, television, cable, newspapers, magazines, new media, and advertising agencies. Written in a style that is both understandable and applicable, this annual volume is an indispensable resource filled with information on the latest media management theories and practices.
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Charles Warner
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Gebunden. Zustand: New. Charles WarnerThis unique publication deals exclusively with current media management issues. It fills a void in the current literature and provides an outlet for a growing number of media scholars and practitioners interested in the ever-changin. Artikel-Nr. 595018514
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Hardcover. Zustand: Brand New. 1st edition. 208 pages. 9.50x6.50x0.75 inches. In Stock. Artikel-Nr. x-0805817875
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Zustand: New. Focusing on media management issues, this text is designed to appeal to working professionals who deal directly with managing the media. It serves as a resource on current media management theories and practices. Editor(s): Warner, Charles. Num Pages: 208 pages, illustrations. BIC Classification: JFD; KJM; KJSP; KNT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 18. Weight in Grams: 498. . 1997. 1st Edition. hardcover. . . . . Books ship from the US and Ireland. Artikel-Nr. V9780805817874
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Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Neuware - This unique publication deals exclusively with current media management issues. It fills a void in the current literature and provides an outlet for a growing number of media scholars and practitioners interested in the ever-changing and ever-more-complex field of media management. The Media Management Review was designed to appeal to working professionals who deal directly with managing the media: radio, television, cable, newspapers, magazines, new media, and advertising agencies. Written in a style that is both understandable and applicable, this annual volume is an indispensable resource filled with information on the latest media management theories and practices. Artikel-Nr. 9780805817874
Anzahl: 2 verfügbar