While many organizational communication texts address internal communication processes, few consider how companies communicate with stakeholders. Likewise, texts concentrating on PR or advertising consider external communication, but fail to focus on internal communication. Combining both views, the text explains how a whole organization operates.
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Robert L. Heath
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Zustand: New. This text explains how an entire organization operates through enactments of personnel and external stakeholders. It considers both the efforts that companies expend to communicate with external stakeholders, and gives attention to internal communication. Series: Routledge Communication Series. Num Pages: 320 pages, black & white illustrations. BIC Classification: GPF; KJP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 161 x 18. Weight in Grams: 444. . 2020. 1st Edition. paperback. . . . . Books ship from the US and Ireland. Artikel-Nr. V9780805815528
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