This book challenges the notion that change is a straight-forward matter, lending itself to simple steps, formulas, or the applications of metaphors or the retelling of cute stories; instead, successful change is the result of careful diagnosis, analysis, and consideration of WHAT to change, WHO is to change, and the CONTEXT for the change.
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David M. Herold is Professor Emeritus in the College of Management, Georgia Institute of Technology. Donald B. Fedor is Professor of Organizational Behavior in the College of Management at the Georgia Institute of Technology.
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