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Media Performance: Mass Communication and the Public Interest - Softcover

McQuail, Denis

 
9780803982956: Media Performance: Mass Communication and the Public Interest
Softcover
ISBN 10: 080398295X ISBN 13: 9780803982956
Verlag: SAGE Publications Ltd, 1992

Inhaltsangabe

This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. Across different societies, with varying media systems, there is evidence of increasing concern with the nature and quality of media output as well as about the independence and diversity of media systems. In this broad-ranging overview, Denis McQuail outlines the varying means of media performance assessment which have been attempted. He analyzes the central questions of what the `public interest' means in this context, which criteria are relevant for assessing media performance, how such values are established and how they can be reconciled with the economic,

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Über die Autorin bzw. den Autor

Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail¿s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.

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Verlag
SAGE Publications Ltd
Erscheinungsdatum
1992
Sprache
Englisch
ISBN 10 
080398295X
ISBN 13 
9780803982956
Einband
Taschenbuch
Anzahl der Seiten
368
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Verantwortliche Person
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