Rethinking Marketing: Towards Critical Marketing Accountings - Softcover

Brownlie, Douglas T.

 
9780803974913: Rethinking Marketing: Towards Critical Marketing Accountings
Softcover
ISBN 10: 0803974914 ISBN 13: 9780803974913
Verlag: SAGE Publications Ltd, 1999

Inhaltsangabe

`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' -

Journal of Marketing Management

This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar

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Über die Autorin bzw. den Autor

Douglas Brownlie is reader at the University of Stirling; Mike Saren is Professor of Marketing at Strathclyde University; Robin Wensley is Professor of Strategic Management and Marketing at Warwick University; and Richard Whittington is senior lecturer at New College, Oxford.

CONTRIBUTORS OUTSIDE WESTERN HEMISPHERE

Luis Ajauro Lancaster University

Peter Binns Warwick University

Stephen Brown University of Ulster

Gibson Burrell University of Warwick

Bernard Cova Ecole Europeene des Affaires, Paris

Sally Dibb Warwick University

Richard Elliot Oxford University

Paivi Eriksson University of Tampere

David Knights UMIST

Gilles Laurent HEC, Paris

Pamela Odith UMIST

Bernard Pras Universite Paris-Dauphine and ESSEC

Phil Stern Warwick University

Michael Thomas University of Strathclyde

Hugh Willmott UMIST

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
SAGE Publications Ltd
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
0803974914
ISBN 13 
9780803974913
Einband
Taschenbuch
Anzahl der Seiten
292
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780803974906: Rethinking Marketing: Towards Critical Marketing Accountings

Vorgestellte Ausgabe

ISBN 10:  0803974906 ISBN 13:  9780803974906
Verlag: Sage Publications UK, 1999
Hardcover