An Introduction to Survey Research, Polling, and Data Analysis - Hardcover

Weisberg, Herbert F.; Krosnick, Jon A.; Bowen, Bruce D.

 
9780803974012: An Introduction to Survey Research, Polling, and Data Analysis
Hardcover
ISBN 10: 0803974019 ISBN 13: 9780803974012
Verlag: Sage Publications, 1996

Inhaltsangabe

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Über die Autorin bzw. den Autor

I am a Professor in the Department of Political Science at Ohio State University. My research and teaching interests include voting behavior, legislative behavior, and research methods, with a focus on survey research methods and scaling techniques.

Von der hinteren Coverseite

Why should we believe the results of surveys based on relatively few interviews? What are the appropriate cautions in interpreting survey reports? Aimed at answering these questions, An Introduction to Survey Research, Polling, and Data Analysis, Third Edition describes how surveys are conducted in such a way that they can be believed, explains how to read statistical reports and analyze data, and provides guidelines that are useful in evaluating polls. Using frequent examples from contemporary, large national surveys and polls as well as from the media, the authors stress understanding tables thoroughly before moving to interval statistics. In addition, they cover survey design, sampling and question-writing steps, interviewing and coding strategies, and survey analysis from frequency distributions and cross-tabulations to control tables and correlation/regression. They also cover the ethics of survey research and how to read and write survey research reports. Readers of this book will learn to distinguish good from bad polls and to better design and conduct their own surveys and polls.

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Verlag
Sage Publications
Erscheinungsdatum
1996
Sprache
Englisch
ISBN 10 
0803974019
ISBN 13 
9780803974012
Einband
Gebundene Ausgabe
Auflage
3
Anzahl der Seiten
412
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780803974029: An Introduction to Survey Research, Polling, and Data Analysis

Vorgestellte Ausgabe

ISBN 10:  0803974027 ISBN 13:  9780803974029
Verlag: SAGE Publications, Inc, 1996
Softcover