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Inhaltsangabe
This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.
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Consumer Research : Introspective Essays on the Study of Consumption
Verlag:
SAGE Publications, Incorporated, 1995
ISBN 10: 0803972962
ISBN 13: 9780803972964
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Hardcover
Anbieter: Better World Books: West, Reno, NV, USA
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Zustand: Good. illustrated edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Artikel-Nr. 4715274-75
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