How to select and use the most appropriate sampling methods for a survey is the focus of this book. It covers a range of sampling techniques including: simple random sampling; stratified random sampling; systematic sampling; cluster sampling, convenience sampling; snowball sampling; quota sampling; and focus groups. The book also describes in detail: inclusion and exclusion criteria; the logic in estimating standard errors and sample size determinations; the sources of error in sampling; and how to calculate response rates.
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Arlene Fink (PhD) is Professor of Medicine and Public Health at the University of California, Los Angeles, and president of the Langley Research Institute. Her main interests include evaluation and survey research and the conduct of research literature reviews as well as the evaluation of their quality. Dr. Fink has conducted scores of evaluation studies in public health, medicine, and education. She is on the faculty of UCLA’s Robert Wood Johnson Clinical Scholars Program and is a scientific and evaluation advisor to UCLA’s Gambling Studies and IMPACT (Improving Access, Counseling & Treatment for Californians with Prostate Cancer) programs. She consults nationally and internationally for agencies such as L’institut de Promotion del la Prévention Secondaire en Addictologie (IPPSA) in Paris, France, and Peninsula Health in Victoria, Australia. Professor Fink has taught and lectured extensively all over the world and is the author of more than 130 peer-reviewed articles and 15 textbooks.
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