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Advertising and Popular Culture (Foundations of Popular Culture ; Vol. 5) - Softcover

Fowles, Jib

 
9780803954830: Advertising and Popular Culture (Foundations of Popular Culture ; Vol. 5)
Softcover
ISBN 10: 0803954832 ISBN 13: 9780803954830
Verlag: SAGE Publications, Inc, 1996

Inhaltsangabe

Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how it both draws from and contributes to popular culture, and uses specific excerpts from advertising campaigns to illustrate this point. The book traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies and the creation of a consumer culture to an exploration of the major themes of American advertising. The author also provides a criti

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Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles argues that consumers look to advertising to provide them with images that can assist them in negotiating the personal dilemmas of advanced industrial life. Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising and its companion, the popular culture, conveyed through the mass media. Reflecting current theories, this thoughtful critique uses excerpts from advertising campaigns to illustrate how modern advertising both draws from and contributes to popular culture. Fowles traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies, and the creation of a consumer culture to an exploration of the major themes of American advertising. Advertising and Popular Culture represents a fresh and fully elaborated conceptualization of the services that advertising and popular culture provide. This text will be a vital tool in departments and schools of advertising, journalism, and communication where increasing emphasis is being placed on studying the cultural significance of advertising.

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Verlag
SAGE Publications, Inc
Erscheinungsdatum
1996
Sprache
Englisch
ISBN 10 
0803954832
ISBN 13 
9780803954830
Einband
Taschenbuch
Anzahl der Seiten
300
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780803954823: Advertising and Popular Culture (Foundations of Popular Culture)

Vorgestellte Ausgabe

ISBN 10:  0803954824 ISBN 13:  9780803954823
Verlag: SAGE Publications Inc, 1996
Hardcover