Successful Focus Groups: Advancing the State of the Art (Sage Focus Editions) - Softcover

 
9780803948747: Successful Focus Groups: Advancing the State of the Art (Sage Focus Editions)
Softcover
ISBN 10: 0803948743 ISBN 13: 9780803948747
Verlag: SAGE Publications, Inc, 1993

Inhaltsangabe

This is the first book to systematically address the issues, practical wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state-of-the-art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.

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Über die Autorin bzw. den Autor

David L. Morgan is a professor emeritus in Department of Sociology at Portland State University. He is a sociological social psychologist, who is widely known for his work on focus groups, including his book, Focus Groups as Qualitative Research, and as coauthor of The Focus Group Kit. In addition, he has worked extensively on mixed methods, including a book for SAGE, Integrating Qualitative and Quantitative Methods. Most recently, he has published Essentials of Dyadic Interviewing for Routledge, and A New Era in Focus Group Research, co-edited, with Rosaline Barbour, for Palgrave.

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Verlag
SAGE Publications, Inc
Erscheinungsdatum
1993
Sprache
Englisch
ISBN 10 
0803948743
ISBN 13 
9780803948747
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
288
Herausgeber
Morgan David L.
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
GPSR Kontakt
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780803948730: Successful Focus Groups: Advancing the State of the Art (Sage Focus Editions)

Vorgestellte Ausgabe

ISBN 10:  0803948735 ISBN 13:  9780803948730
Verlag: SAGE Publications Inc, 1993
Hardcover