Qualitative Methods in Management Research - Softcover

Gummesson, Evert

 
9780803942042: Qualitative Methods in Management Research
Softcover
ISBN 10: 0803942044 ISBN 13: 9780803942042
Verlag: SAGE Publications Inc, 1991

Inhaltsangabe

Qualitative methodology as a powerful tool for research in management and business administration is explored in this volume. With skill and insight, Evert Gummesson analyzes the roles and methods used by academic researchers and management consultants when working with change processes in companies and organizations. Focusing on case-study research and the use of qualitative methods for data collection and analysis, he aims to make the researcher more aware of research opportunities inherent in the application of a qualitative approach.

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Über die Autorin bzw. den Autor

Evert Gummesson is Professor Emeritus of Service Marketing and Management at the Stockholm Business School, and is its former Research Director. He graduated at the Stockholm School of Economics, has a Ph.D. from Stockholm University and is a Fellow and Honorary Doctor of Hanken School of Economics, Helsinki, Finland, and a Fellow of the University of Tampere, Finland. He is a frequent speaker at conferences, companies, executive education programs, and universities throughout the world.

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Verlag
SAGE Publications Inc
Erscheinungsdatum
1991
Sprache
Englisch
ISBN 10 
0803942044
ISBN 13 
9780803942042
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
224
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780761920144: Qualitative Methods in Management Research

Vorgestellte Ausgabe

ISBN 10:  0761920145 ISBN 13:  9780761920144
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Softcover