Media Economics: Concepts and Issues (Sage Commtext Series, Band 22) - Softcover

Picard, Robert G.

 
9780803935020: Media Economics: Concepts and Issues (Sage Commtext Series, Band 22)
Softcover
ISBN 10: 0803935021 ISBN 13: 9780803935020
Verlag: SAGE Publications Inc, 1989

Inhaltsangabe

This volume is an introduction and guide to the concepts and major research literature in the field of media economics. It explores how these concepts (role of the market, market responses to consumer and producer choices, competition, labour and economic performance) affect media industries and public policy makers. This volume is suitable not only for graduates, but also for all students and researchers who want a lively synthesis of available work on media economics, richly illustrated with contemporary examples, situations, and cases.

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Über die Autorin bzw. den Autor

Robert G. Picard is Director of Research at the Reuters Institute in the Department of Politics and International Relations at University of Oxford, a research fellow at Green Templeton College (Oxford), and a fellow of the Royal Society of Arts and Hamrin Professor of Media Economics at Jonkoping International Business School, Sweden. A specialist in media economics and policy, he is the author and editor of 27 books, including Value Creation and the Future of News Organizations, The Economics and Financing of Media Companies, Media Clusters: Spatial Agglomeration and Content Capabilities, The Internet and the Mass Media, and Media Firms: Structure, Operations, and Performance. He has been editor of the Journal of Media Business Studies and The Journal of Media Economics.

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Verlag
SAGE Publications Inc
Erscheinungsdatum
1989
Sprache
Englisch
ISBN 10 
0803935021
ISBN 13 
9780803935020
Einband
Taschenbuch
Anzahl der Seiten
136
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780803935013: Media Economics: Concepts and Issues (COMMTEXT SERIES)

Vorgestellte Ausgabe

ISBN 10:  0803935013 ISBN 13:  9780803935013
Verlag: SAGE Publications Inc, 1989
Hardcover