Analyzing Visual Data (Qualitative Research Methods) - Softcover

Buch 2 von 33: Qualitative Research Methods

Ball, Michael S.; Smith, Gregory W. H.

 
9780803934351: Analyzing Visual Data (Qualitative Research Methods)

Inhaltsangabe

This volume provides a basic framework for using visual data - namely still photographs - as a tool for social analysis. The authors determine the importance of theoretical assumptions in analyzing these data and provide advice on how to use photographs in cognitive, symbolist and structuralist research. The book is richly illustrated with examples ranging from Native American masks to perfume advertisements.

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9780803934344: Analyzing Visual Data (Qualitative Research Methods)

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ISBN 10:  0803934343 ISBN 13:  9780803934344
Verlag: SAGE Publications Inc, 1992
Hardcover