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Persuasion: Theory and Research (Current Communication : An Advanced Text Series, Vol 2) - Hardcover

O'Keefe, Daniel J.

 
9780803933682: Persuasion: Theory and Research (Current Communication : An Advanced Text Series, Vol 2)
Hardcover
ISBN 10: 0803933681 ISBN 13: 9780803933682
Verlag: SAGE Publications Inc, 1990

Inhaltsangabe

This volume provides a clear, straightforward introduction to theory and research in persuasion, leaving instructors free to hand-pick non-text materials to satisfy ancillary aims. It includes a discussion of research concerning the production of persuasive messages, as well as the more traditional research on the study of message effects. The text also provides a careful, comprehensive and critical treatment of the relevant research literature including examination of primary as well as secondary and tertiary sources, consideration of a wide body of published research from diverse fields, attention to avoiding premature generalizations from limited research evidence, and a thorough treatment of relevant theoretical and methodological quest

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Über die Autorin bzw. den Autor

Daniel J. O’Keefe is the Owen L. Coon Professor in the Department of Communication Studies at Northwestern University. He received his Ph.D. from the University of Illinois at Urbana-Champaign and has been a faculty member at the University of Michigan, Pennsylvania State University, and the University of Illinois. He has received the National Communication Association’s Charles Woolbert Research Award, its Golden Anniversary Monograph Award, its Rhetorical and Communication Theory Division Distinguished Scholar Award, and its Health Communication Division Article of the Year Award, the International Communication Association’s Best Article Award and its Division 1 John E. Hunter Meta-Analysis Award, the International Society for the Study of Argumentation’s Distinguished Research Award, the American Forensic Association’s Daniel Rohrer Memorial Research Award, and teaching awards from Northwestern University, the University of Illinois, and the Central States Communication Association.

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Verlag
SAGE Publications Inc
Erscheinungsdatum
1990
Sprache
Englisch
ISBN 10 
0803933681
ISBN 13 
9780803933682
Einband
Gebundene Ausgabe
Anzahl der Seiten
272
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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