Information Campaigns: Balancing Social Values and Social Change (SAGE ANNUAL REVIEWS OF COMMUNICATION RESEARCH, Band 18) - Hardcover

Inhaltsangabe

<p>Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to examine inherently social phenomena in a social vacuum, the contributors to this volume provide a social context for examining these domains. Interdisciplinary in approach, this volume represents a merging of the traditions of marketing and strategic communication.</p><p></p><p>The first section, Campaigns and Social Structure, pays particular attention to the social context in which campaigns are designed, implemented and analyzed. Each chapter addresses a set of concerns campaign organizers face and, as a whole, illustrate the broad range of social concerns which campaigns address</p>

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