Media, Audience and Social Structure - Softcover

 
9780803925823: Media, Audience and Social Structure
Softcover
ISBN 10: 0803925824 ISBN 13: 9780803925823
Verlag: SAGE Publications Inc, 1986

Inhaltsangabe

Media, Audience, and Social Structure presents an integrated overview of current sociological research on mass media and society. Specific questions addressed include the media's role in various social processes; how and why media organizations operate as they do; the relationships between media and special audiences; how to conceptualize and measure media effects and their impact on public opinion; and how to analyze (both qualitatively and quantitatively) media content.

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Über die Autorin bzw. den Autor

Sandra J. Ball-Rokeach, PhD, is a professor of Communication and Sociology in the Annenberg School for Communication and Journalism at the University of Southern California. She is the founder and principal investigator of The Metamorphosis Project―an in-depth inquiry into the transformation of urban community under the forces of globalization, new communication technologies, and population diversity. This multi-method project is guided by communication infrastructure theory. It has addressed issues of civic engagement, health disparities, intergroup relations, and community news site development.

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Verlag
SAGE Publications Inc
Erscheinungsdatum
1986
Sprache
Englisch
ISBN 10 
0803925824
ISBN 13 
9780803925823
Einband
Taschenbuch
Anzahl der Seiten
448
Herausgeber
Ball-Rokeach Sandra J., Cantor Muriel G., Alexander Jeffrey C.
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780803925816: Media, Audience, and Social Structure

Vorgestellte Ausgabe

ISBN 10:  0803925816 ISBN 13:  9780803925816
Verlag: SAGE Publications Inc, 1986
Hardcover