Survey Research Methods (Applied Social Research Methods) - Softcover

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"[The book] is accessible enough for the masters students but theoretical enough for the doctoral students." --Claudette Peterson "The greatest strength [of this book] is the articulation of the concept of total survey design and how the different components affect the credibility of the survey."--Gilbert Jacobs "The text is clear, logical and straightforward. It provides extensive applied information, coupled with a good understanding of the rationale underlying survey construction."--Joseph Kush "Even students with very little background in research methods can follow this text easily."--Candan Duran-Aydintug