MAHAJAN: MODELS FOR INNOVATION DIFFUSION (P) (PAPER) (Quantitative Applications in the Social Sciences, 48, Band 48) - Softcover

Buch 38 von 194: Quantitative Applications in the Social Sciences

Mahajan, Vijay; Peterson, Robert A.

 
9780803921368: MAHAJAN: MODELS FOR INNOVATION DIFFUSION (P) (PAPER) (Quantitative Applications in the Social Sciences, 48, Band 48)
Softcover
ISBN 10: 0803921365 ISBN 13: 9780803921368
Verlag: SAGE Publications, Inc, 1985

Inhaltsangabe

Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.

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Über die Autorin bzw. den Autor

Vijay Mahajan holds the John P. Harbin Centennial Chair in Business at the McCombs School of Business, University of Texas at Austin. He has received numerous lifetime achievement awards including the American Marketing Association (AMA) Charles Coolidge Parlin Award for vision¬ary leadership in scientific marketing. The AMA also instituted the Vijay Mahajan Award in 2000 for career contributions to marketing strategy. In 2006, he received the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur) for his contributions to management research. He served as the dean of the Indian School of Business in Hyderabad from 2002 to 2004. Mahajan is the author of twelve books including Africa Rising, The 86% Solution, and The Arab World Unbound.

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Verlag
SAGE Publications, Inc
Erscheinungsdatum
1985
Sprache
Englisch
ISBN 10 
0803921365
ISBN 13 
9780803921368
Einband
Taschenbuch
Anzahl der Seiten
88
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
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