<div>The Internet, created during the Cold War, has now ushered in one of the greatest shifts in society since the Industrial Revolution. There are many positive ways in which the Internet has contributed to the world, but as a society we are less aware of the Internet’s deeply negative effects on our psychology, economy, and culture. In <i>The Internet Is Not the Answer</i>, Andrew Keen, a twenty-year veteran of the tech industry, traces the technological and economic history of the internet from its founding in the 1960s through the rise of the big data companies to the increasing attempts to monetize almost every human activity, and investigates how the internet is reconfiguring our world—often at great cost. In this sharp, witty narrative, informed by the work of other writers, academics, and reporters, as well as his own wide-ranging research and interviews, Keen shows us the tech world, warts and all, and investigates what we can do to make sure the choices we make about the reconfiguring of our society do not lead to unpleasant unforeseen aftershocks.<br></div>
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<div><b>Andrew Keen</b> is an Internet entrepreneur who founded Audiocafe.com in 1995 and built it into a popular first generation Internet company. He is the currently the executive director of the Silicon Valley salon FutureCast, the host of a long-running Techcrunch chat show called "Keen On", a columnist for CNN and a regular commentator for many other newspapers, radio and TV networks around the world. He is also an acclaimed speaker, regularly addressing the impact of digital technologies on 21st century business, education and society. He is the author of the international sensation <i>Cult of the Amateur</i>, which has been published in 17 different languages. His most recent book is <i>Digital Vertigo</i>.</div>
Preface: The Question,
Introduction: The Building Is the Message,
1 The Network,
2 The Money,
3 The Broken Center,
4 The Personal Revolution,
5 The Catastrophe of Abundance,
6 The One Percent Economy,
7 Crystal Man,
8 Epic Fail,
Conclusion: The Answer,
Acknowledgments,
Notes,
THE NETWORK
Networked Society
The wall was dotted with a constellation of flashing lights linked together by a looping maze of blue, pink, and purple lines. The picture could have been a snapshot of the universe with its kaleidoscope of shining stars joined into a swirl of interlinking galaxies. It was, indeed, a kind of universe. But rather than the celestial firmament, it was a graphical image of our twenty-first-century networked world.
I was in Stockholm, at the global headquarters of Ericsson, the world's largest provider of mobile networks to Internet service providers (ISPs) and telecoms like AT&T, Deutsche Telekom, and Telefonica. Founded in 1876 when a Swedish engineer named Lars Magnus Ericsson opened a telegraph repair workshop in Stockholm, Ericsson had grown by the end of 2013 to employ 114,340 people, with global revenue of over $35 billion from 180 countries. I'd come to meet with Patrik Cerwall, an Ericsson executive in charge of a research group within the company that analyzes trends of what it calls "networked society." A team of his researchers had just authored the company's annual Mobility Report, their overview of the state of the global mobile industry. But as I waited in the lobby of the Ericsson office to talk with Cerwall, it was the chaos of connected nodes on the company's wall that caught my eye.
The map, created by the Swedish graphic artist Jonas Lindvist, showed Ericsson's local networks and offices around the world. Lindvist had designed the swirling lines connecting cities to represent what he called a feeling of perpetual movement. "Communication is not linear," he said in explaining his work to me; "it is coincidental and chaotic." Every place, it seemed, no matter how remote or distant, was connected. With the exception of a symbolic spot for Stockholm in its center, the map was all edge. It had no heart, no organizing principle, no hierarchy. Towns in countries as geographically disconnected as Panama, Guinea Bissau, Peru, Serbia, Zambia, Estonia, Colombia, Costa Rica, Bahrain, Bulgaria, and Ghana were linked on a map that recognized neither time nor space. Every place, it seemed, was connected to everywhere else. The world had been redrawn as a distributed network.
My meeting with Patrik Cerwall confirmed the astonishing ubiquity of today's mobile Internet. Each year, his Ericsson team publishes a comprehensive report on the state of mobile networks. In 2013, Cerwall told me, there were 1.7 billion mobile broadband subscriptions sold, with 50% of mobile phones acquired that year being smartphones offering Internet access. By 2018, the Ericsson Mobility Report forecasted, mobile broadband subscriptions are expected to increase to 4.5 billion, with the majority of the two and a half billion new subscribers being from the Middle East, Asia, and Africa. Over 60% of the world's more than 7 billion people will, therefore, be online by 2018. And given the dramatic drop in the cost of smartphones, with prices expected to fall to under fifty dollars for high-quality connected devices, and the astonishing statistic from a United Nations report that more people had cell phones (6 billion) than had access to a flushing toilet (4.5 billion), it's not unreasonable to assume that, by the mid-2020s, the vast majority of adults on the planet will have their own powerful pocket computer with access to the network.
And not just everyone, but everything. An Ericsson white paper predicts that, by 2020, there will be 50 billion intelligent devices on the network. Homes, cars, roads, offices, consumer products, clothing, health-care devices, electric grids, even those industrial cutting tools once manufactured in the Musto Steam Marble Mill company, will all be connected on what now is beingcalled the Internet of Things. The number of active cellular machine-to-machine devices will grow 3 to 4 times between 2014 and 2019. "The physical world," a McKinsey report confirms, "is becoming a type of information system."
The economics of this networked society are already staggering. Another McKinsey report studying thirteen of the most advanced industrial economies found that $8 trillion is already being spent through e-commerce. If the Internet were an economic sector, this 2011 report notes, it would have contributed to an average of 3.4% of the world's gross domestic product in 2009, higher than education (3%), agriculture (2.2%), or utilities (2.1%). And in Jonas Lindvist's Sweden, that number is almost double, with the Internet making up 6.3% of the country's 2009 GDP.
If Lindvist's graphical map had been a truly literal representation of our networked society, it might have resembled a pointillist painting. The image would have been made up of so many billions of dots that, to the naked eye, they would have merged into a single collective whole. Everything that can be connected is being connected and the amount of data being produced online is mind-boggling. Every minute of every day in 2014, for example, the 3 billion Internet users in the world sent 204 million emails, uploaded 72 hours of new YouTube videos, made over 4 million Google searches, shared 2,460,000 pieces of Facebook content, downloaded 48,000 Apple apps, spent $83,000 on Amazon, tweeted 277,000 messages, and posted 216,000 new Instagram photos. We used to talk about a "New York minute," but today's "Internet minute" in Marshall McLuhan's global village makes New York City seem like a sleepy village in which barely anything ever happens.
It may be hard to imagine, especially for those so-called digital natives who have grown up taking the Internet's networking tools for granted, but the world hasn't always been a data-rich information system. Indeed, three-quarters of a century ago, back in May 1941, when those German bombers blew the British House of Commons to smithereens, nobody and nothing was connected on the network. There weren't any digital devices able to communicate with one another at all, let alone real-time Twitter or Instagram feeds keeping us in the electronic information loop.
So how did we get from zero to those billions and billions of connected people and things? Where do the origins of the Internet lie?
Forebears
They lie with those Luftwaffe bombers flying at up to 250 miles an hour and at altitudes of over 30,000 feet above London at the beginning of World War II. In 1940, an eccentric Massachusetts Institute of Technology (MIT) professor of mathematics named Norbert Wiener, "the original computer geek," according to the New York Times, began working on a system to track the German aircraft that controlled the skies above London. The son of a Jewish immigrant from Bialystok in Poland, Wiener had become so obsessed with lending his scientific knowledge to the war against Germany that he'd been forced to seek psychoanalytical help to control his anti-Nazi fixation. Technology could do good, he was convinced. It might even help defeat Hitler.
A math prodigy who graduated from Tufts University at the age of fourteen, received a Harvard doctorate at seventeen, and...
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