<div>Can one be both an ethical person and a banker? Stephen Green, an ordained priest and chairman of HSBC, thinks so. In <i>Good Value</i>, Green retraces the history of the global economy and its financial systems, from early government granaries in Alexandria to the Italian banks that flourished during the Renaissance, and argues that despite its recent lapses, the financial industry is more necessary than ever. Also necessary, however, are good businesspeople who look to their principles before their profit margins. By recognizing the precedence of moral and spiritual values over immediate profit, Green says, we have the opportunity to remake capitalism while also helping the less fortunate and finding meaning in our own lives. He backs up his ideas for a “new capitalism” with anecdotes about microfinance, green technology, and a number of remarkable individuals who have changed the world by using the lessons they’ve learned in the global bazaar. A timely, thoughtful, and contrarian analysis of the most pressing financial and moral questions we face, <i>Good Value</i> presents us with the heartening possibility that through good ethics comes good business, and through good business comes a richer, more rewarding world for us all.</div>
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<div>Stephen Green is Chairman of HSBC, where he was CEO from 2003 – 2006. He is also Chairman of the British Banker’s Association, Chair of the Prime Minister’s Business Council for Britain, and an ordained priest of the Church of England. He is married with two daughters.</div>
With Special Thanks to ........................................ixExploration....................................................xi1. In My Beginning Is My End...................................12. The World's Mine Oyster.....................................223. The Global Bazaar...........................................534. The Home Stretch to a New Jerusalem?........................905. From Tulips to Subprime to .................................1196. Why Should I Do Anything for Posterity?.....................1497. Faust and the Rich Young Man................................1808. In My End Is My Beginning...................................205Acknowledgments................................................231
We shall not cease from exploration And the end of all our exploring Will be to arrive where we started And know the place for the first time. T. S. Eliot-"Little Gidding" (1942)
Lake Como. Spring 2008. April. Eliot's cruellest month. Twilight falling. From the shore, the lights of Brunate in the distance are just beginning to flicker into life. Shadows lengthen in the gardens of the Villa d'Este.
Everywhere the soothing influence of the pleasure principle is clearly in evidence. Despite all the beauties that nature provides in Lombardy without any human intervention, there is very little here that has escaped the improving hands of painters, architects, gardeners and sculptors.
With names that sound like expensive puddings, luxurious retreats line the shores-Villa Carlotta, Villa del Balbianello, Villa Melzi, Villa Serbelloni. The lake has entranced the cream of European aristocratic and cultural circles for two millennia, from Pliny to George IV to Stendhal and Liszt. The Villa d'Este at Cernobbio, commissioned in the sixteenth century by Cardinal Tolomeo Galli, is now a luxury hotel. Under vaulted ceilings, past statues of sleeping nymphs and over gravelled paths, the guests come and go. If the story of humankind is how far we have come from the freezing cave and the daily chase, then here at least it is easy to forget that either ever existed.
Why am I here? Another seminar on commerce and finance: another of those Davos-like gatherings that bring together the usual suspects-politicians, financiers and economists-to discuss the state of the world. Champagne and discretion. The rainmakers of global capitalism can wander among the azaleas, camellias, oleanders, rhododendrons, hydrangeas, roses and jasmine bushes, and confide their fears and hopes to each other. It is a time of retreat, and a time to share. A place to relax, to take stock, perhaps to plan, perhaps to deal.
This year, more so than anyone can remember, the mood is bleak. The rumble of approaching economic thunder is the basso continuo of all discussions. Over ten years of growth and untrammelled consumer expansion may be coming to an end.
Nobody should be surprised. All over the world the economic news has been foreboding.
A new double-barrelled word has entered the conversation, spreading fear like a sort of plague. This word is "subprime." Two years ago, most members of the public had never heard of it. At the Villa d'Este it is on everyone's lips. Already several hundred billion dollars have been written off by financial institutions as a result of mortgage-payment defaults and huge write-downs of mortgage-backed asset values. The figure is to get much larger. US banks have just reported the worst quarterly performance since 1990. Banks in the US, the UK and Germany have had to be rescued from collapse and have lost their independence. And much more is to come.
The scale of the unfolding crisis is alarming. The International Monetary Fund has delivered one of its gloomiest forecasts ever. It says bluntly that the troubles that erupted into the open in August 2007 now look like they are developing into the largest financial shock to the system for decades. It predicts that the liquidity squeeze will lead to a full-blown credit crunch in the advanced economies. It predicts recession in the US later in the year, and only slow recovery thereafter. It says that weakening growth in advanced economies will have knock-on effects on the large emerging economies, particularly in Asia and Latin America. It concludes that the heady growth rates that the world has come to take for granted are-at least for the time being-a thing of the past.
Worrying, too, is the parlous state of consumer confidence. There is wide agreement that the housing sector is in serious decline in several advanced economies. After many years of rapid price increases, with all the confident investment and spending that result, real investment in housing is now falling in countries as diverse as the United States, Britain, Australia, Spain and Ireland. The US Commerce Department has just released figures showing that the number of new houses remaining unsold in the US is now at its highest level in a quarter of a century.
At the same time there are increasing fears of inflation, for the price of oil is soaring. Consumption is forecast to increase relentlessly by 1.2 million barrels a day this year, to a new record of 87.2 million barrels a day. Prices are at record levels-flirting with $120 a barrel-and yet supply is not rising. In the US, experts are predicting a rise to over $4 a gallon at the gasoline pump by the end of the summer and, according to one, $7 a gallon in the next four years. More worrying still is the apparent paralysis of supply in the non-OPEC countries, such as Russia, Norway and Mexico. Strikes by oil workers in Nigeria have shut down around 1.7 percent of the world's production. How will all this end?
And there is an even worse spectre abroad: food prices. The United Nations Food Agency is warning that, across the world, escalating food prices threaten to force 100 million people to go hungry. Analysts are predicting that the days of relatively cheap food are over. Rice prices have already nearly tripled in a year. Wheat and vegetable oil are due to continue their steady rise. In poor countries there are food riots. More are predicted. Even in rich countries the effects are noticeable. In Britain, the Times devotes an entire front page to the report that food price inflation has pushed up the average weekly UK shopping bill by 15 percent in a year-not life-threatening, but quite enough to sour the mood of any electorate.
In this mountainous corner of European civilization, this showcase of some of humanity's finest artifacts, we are feeling the first tremors of an economic earthquake. No one is going so far as to say that the walls of the citadel will come tumbling down. However, no one is going to guarantee its perpetual stability with quite as much confidence as they might have done just a year earlier.
And it is not only the actors of the financial world who are affected. Shocks to the global financial system will eventually affect us all, from suburban families in America to small businesses in China, to Greek shipowners and to Russian oligarchs.
Somewhere deep down, the question gnaws away: If, with all the technology and sophistication at our disposal, the basic structure of the world economy is built upon sand, not rock, then what is the justification for...
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