Endless Propaganda: The Advertising of Public Goods - Softcover

Rutherford, Paul

 
9780802083012: Endless Propaganda: The Advertising of Public Goods
Softcover
ISBN 10: 0802083013 ISBN 13: 9780802083012
Verlag: University of Toronto Press, 2000

Inhaltsangabe

Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "public good" on everything from milk to family values. Surveying over 10,000 advertisements from the past 40 years, "Endless Propaganda" underscores the presence of advertising rhetoric, even in the context of apparently non-partisan collective health issues such as cancer.

The public sphere, argues Paul Rutherford, has been transformed into a huge marketplace of goods and signs. Civil advocacy has become a special art of authority that subjects politics, social behaviour, and public morals to the philosophy and discipline of marketing. Without suggesting that there is one simple way to understand the transformation that democracy has undergone because of this phenomenon, the author introduces and applies the cultural theories of several important philosophers: Habermas, Gramsci, Foucault, Ricoeur, and Baudrillard. The reader is thus given the necessary tools to critically examine the examples at hand and many others that exist beyond the pages of this study.

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Über die Autorinnen und Autoren

Paul Rutherford is Professor Emeritus in the Department of History at the University of Toronto. He is the author of several books published by UTP, including When Television Was Young (1990), The New Icons? (1994), Endless Propaganda (2000), Weapons of Mass Persuasion (2004), and World Made Sexy (2007).


PAUL RUTHERFORD is Professor in the Department of History at the University of Toronto.

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Verlag
University of Toronto Press
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
0802083013
ISBN 13 
9780802083012
Einband
Taschenbuch
Anzahl der Seiten
400
Kontakt zum Hersteller
Mare Nostrum Group B.V.
gpsr@mare-nostrum.co.uk

Doelen 72
Breda
4831 GR
Niederlande

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