Positioning to Win: Planning and Executing the Superior Proposal - Hardcover

Beveridge, James M.; Velton, E. J.

 
9780801971129: Positioning to Win: Planning and Executing the Superior Proposal

Inhaltsangabe

Describes a marketing system designed to create successful proposals by emphasizing a company's strengths, neutralizing its weaknesses, and appealing to the needs and emotions of the customer

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