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"Effectively combines insights from the history of public relations, advertising, and mass media with those from literary history, the history of modern design, and art history." -- JoAnne Yates, Massachusetts Institute of Technology
Between the turn of the century and about 1940, dramatic changes took place in both British and American print culture. Publishers scrambled as new markets developed or were created via advertising. Lithographers and designers helped establish the preeminence of "modern" aesthetics. And the centuries-old printing industry was transformed by unprecedented technological advances. In Trading Words Claire Hoertz Badaracco examines these fascinating developments in an engaging study of the economics of literary design. She investigates how writers sold their poetry by marketing their reputations, how book printers used American literature to break the long hold of European classics on the mass market literary imagination, and how direct mail and advertising made or broke subscription publishing enterprises during the 1930s. Drawing on rare books and manuscript materials from distinguished collections in the history of printing and marketing, Badaracco freshly surveys the development of twentieth-century "mass culture" and reinterprets the philosophies, ideals, and schemes of the poets, typographers, and publishers who succeeded in capturing the public imagination.
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Buchbeschreibung Zustand: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp. Artikel-Nr. Q02A-00796
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Buchbeschreibung Zustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 5103807-75
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Buchbeschreibung Zustand: Used - Very Good. 1995. Hardcover. Very Good. Artikel-Nr. Z0269998
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Buchbeschreibung Zustand: Used - Like New. Fine. Cloth, D-j. 1995. Originally published at $37.00. Artikel-Nr. W58291
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Buchbeschreibung Hardcover. Zustand: Very Good. Trading Words: Poetry, Typography, and Illustrated Books in the Modern Literary Economy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780801848599
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