ACADEMIC STRATEGY: The Management Revolution in American Higher Education - Softcover

Críticas

"A chilling, instructive, literate, compelling discussion of the staggering problems facing U.S. higher education and the management strategies required to cope with them."

"George Keller's best seller allows us to understand how techniques of strategic management can help deal with future uncertainties and shows how a number of campuses have faced hard times creatively."

"In a poll of 117 college presidents across the nation who were asked what books helped them with their jobs... the book most frequently cited was Academic Strategy."

Reseña del editor

A chilling, instructive, literate, compelling discussion of the staggering problems facing U.S. higher education and the management strategies required to cope with them. -- Washington PostGeorge Keller's best seller allows us to understand how techniques of strategic management can help deal with future uncertainties and shows how a number of campuses have faced hard times creatively. -- Higher Education