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Mediating the Message: Theories of Influence on Mass Media Content - Softcover

Shoemaker, Pamela J.; Reese, Stephen D.

 
9780801312519: Mediating the Message: Theories of Influence on Mass Media Content

Inhaltsangabe

Mediating the Message, 2/e demonstrates the many ways in which a wide variety of forces ― including media owners, advertisers, audiences, politicians, interest groups, and journalist” personal attitudes ― affect mass media content.

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