Verwandte Artikel zu Communication Campaign Management: A Systems Approach
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Takes a managerial systems approach to the planning of communications campaigns, which can be applied to public relations, advertising and political communication. The author takes a step-by-step approach to the evaluation of the impact and effect of campaigns.
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Communication Campaign Management : A Systems Approach
Verlag:
Longman Publishing Group, 1990
ISBN 10: 0801304040
ISBN 13: 9780801304040
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Softcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Artikel-Nr. GRP97617794
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