“The future belongs to those who see the possibilities before they become obvious... This is the most exciting time ever to be part of the business world.”
Throughout history, there are some events that stand out as so groundbreaking that they completely change life as we know it. The Apollo moon landing of 1969 was one of those events―the invention of the Apple personal computer was another. The time is ripe for a new breed of innovative entrepreneurs to build businesses across industries that will bring in billions of dollars―while changing people’s lives for the better. In this book, John Sculley will show you how to do it.
Former CEO of both PepsiCo and Apple, John Sculley lays out a roadmap for building a truly transformative business. Beginning with a can’t-fail concept and inspired by smart data, Moonshot! reveals the core concepts for a twenty-first century business. Producer-in-Control models are a thing of the past, but the Customer-in-Control future is bright for those that know how to use it. With technology at your back, now might be the best time in history to start a business―but the future belongs to those who see the possibilities before they become obvious. Moonshot! will teach you to have the upper hand in any business.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Moonshot! is about how to build successful, transformative businesses centered on consumers.From the Inside Flap:
John Sculley has always had insatiable curiosity. While growing up in Long Island, New York, and Bermuda, he was fascinated by electronics, particularly television in its early days. By the age of fourteen, he had invented a color picture tube and a remote channel tuner. He was also a ham radio operator and enjoyed communicating with a network of friends around the world.
John has always loved to draw. In fact, he began his graduate studies in architecture, but was convinced to switch to business. As he rose through the ranks of Pepsi, he loved any assignment that involved building, whether it be new packaging or new advertising campaigns like the “Pepsi Generation” or the “Pepsi Challenge.”
He was and still is a natural entrepreneur. And he has used those skills to his advantage ever since.
John’s passion is business, and he is at it every day of the week. Since leaving the corporate world in the early 1990s, John works closely with his two brothers, Arthur and David.
His real soulmate is his wife, Diane, herself an accomplished business woman. She is there at all times, providing guidance, advice, and support. She is the love of his life.
John and Diane Sculley reside in Florida.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.