Written for financial service advisors, this guide presents a communication-based model for client relations. Cassara (a sales coach) offers advice on attracting clients, connecting with them emotionally, and honoring agreements. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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Lou Cassara, CEO and founder of The Cassara Clinic™ LLC and Cassara Associates, has been motivating people to realize their true potential for more than 20 years. In his award-winning sales career, he was named as one of the top 20 all-time career producers for Northwestern Mutual, was ranked in the top 1% of his peers and was a Top of the Table member of the Million Dollar Round Table for ten years, before becoming a coach, speaker and consultant.
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