Cause Marketing: Build Your Image and Bottom Line Through Socially Responsible Partnerships, Programs, and Events: Build Your Image and Bottom Line ... Partnerships, Programmes and Events - Hardcover

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Marketing consultant Marconi continues his survey of various approaches to the profession by describing a method of generating awareness, distinction, affinity, and a potentially lasting relationship with members of specific target customers who have shown a willingness to identify themselves with particular, often emotionally charged subjects. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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