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Anatomy of a Business Plan: A Step-by-step Guide to Starting Smart, Building the Business and Securing Your Company's Future - Softcover

Pinson, Linda; Jinnett, Jerry

 
9780793146000: Anatomy of a Business Plan: A Step-by-step Guide to Starting Smart, Building the Business and Securing Your Company's Future

Inhaltsangabe

The carefully written, well-thought-out business plan fell out of fashion in the dot-com craze, but in the year following the technology stock market crash it has become apparent that this basic building block of business is an entrepreneur's best friend. Award-winning author and business planning expert Linda Pinson has updated the book that has helped over 1 million businesses get up and running. Both new and established businesses will benefit from Anatomy of a Business Plan's mix of time-tested planning strategies and an entirely new chapter on marketing techniques.

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