Perspectives on Strategy: Contributions of Michael E. Porter - Softcover

 
9780792398967: Perspectives on Strategy: Contributions of Michael E. Porter
Softcover
ISBN 10: 0792398963 ISBN 13: 9780792398967
Verlag: Springer, 1997

Inhaltsangabe

The purpose of this book is to focus on the contribution of one of the most prominent scholars in the strategy field, Michael Porter, from both a practitioner, that is Chief Executive Officer (CEO), perspective, and from a research perspective. Using such a dual perspective may improve the relevance of strategy research for the business community.
Four leading chief executives, two from European multinationals (Royal Dutch/Shell Group and Unilever N.V.) and two from important Dutch public organizations (the Port of Rotterdam and the Ministry of Economic Affairs), were invited to reflect on Porter's contributions to four levels of analysis: (1) business level strategy, (2) corporate level strategy, (3) regional competitiveness and finally (4) national competitiveness.
Against this background, the book is structured as follows: Chapters 2 to 8 deal with the four mentioned levels of analysis from a dual perspective - theoretical and managerial. The two final chapters aim to find out how Porter's theories are related to each other and whether and how the different levels of analysis can be connected.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Springer
Erscheinungsdatum
1997
Sprache
Englisch
ISBN 10 
0792398963
ISBN 13 
9780792398967
Einband
Taschenbuch
Anzahl der Seiten
116
Herausgeber
Van Den Bosch F.A.J., De Man A.P.
Kontakt zum Hersteller
Dt. Universitätsverlag
buchhandel-buch@springer.com

Abraham-Lincoln-Str. 46
Wiesbaden
65198
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780792398950: Perspectives on Strategy: Contributions of Michael E. Porter

Vorgestellte Ausgabe

ISBN 10:  0792398955 ISBN 13:  9780792398950
Verlag: Springer, 1997
Hardcover