The Power of Reinforcement (Alternatives in Psychology) - Softcover

Flora, Stephen Ray

 
9780791459164: The Power of Reinforcement (Alternatives in Psychology)

Inhaltsangabe

Makes the controversial argument that reinforcement is a real and valuable force in human behavior. 2004 CHOICE Outstanding Academic Title According to Stephen Ray Flora, reinforcement is a very powerful tool for improving the human condition despite often being dismissed as regarding people as less than human and as "overly simplistic." This book addresses and defends the use of reinforcement principles against a wide variety of attacks. Countering the myths, criticisms, and misrepresentations of reinforcement, including false claims that reinforcement is "rat psychology," the author shows that building reinforcement theory on basic laboratory research is a strength, not a weakness, and allows unlimited applications to human situations as it promotes well-being and productivity. Also examined are reinforcement contingencies, planned or accidental, as they shape behavioral patterns and repertoires in a positive way.

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Über die Autorin bzw. den Autor

Stephen Ray Flora is Professor of Psychology at Youngstown State University and is the author of the CHOICE Outstanding Academic Title The Power of Reinforcement, also published by SUNY Press.

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9780791459157: The Power of Reinforcement (Alternatives in Psychology)

Vorgestellte Ausgabe

ISBN 10:  0791459152 ISBN 13:  9780791459157
Verlag: SUNY Press, 2004
Hardcover