Facebook Marketing: Designing Your Next Marketing Campaign - Softcover

Buch 4 von 48: Que Biz-Tech

Levy, Justin R.

 
9780789743213: Facebook Marketing: Designing Your Next Marketing Campaign
Softcover
ISBN 10: 0789743213 ISBN 13: 9780789743213
Verlag: Que, 2010

Inhaltsangabe

There's no question-Facebook has become the new social networking site of choice. Just take a look at the numbers: "Facebook has 300 million users as of July 2009." "More than half of those users log on to Facebook at least once a day." "Over 4m people become fans of a company's Facebook Page every day." "The fastest growing demographic is those 35 years old and older." This book is filled with case studies on how a business can use Facebook to market its products and services. It takes away the hassle of trial and error and allows you to plan your social marketing strategy using what has worked for others. You will discover each feature Facebook has to offer, including Facebook Applications, Facebook Connect, and Live Stream Box, and how to employ them as part of a dynamic campaign. You'll learn from the trailblazers through thoughtful case studies that highlight success and reveal progress. You will learn to utilize the Marketplace. Design and track advertisements to drive click-throughs and employ widgets and mini-applications to deliver the message. .- This book provides specific details and tips, as well as relevant and incisive case studies from known brands, for launching marketing campaigns on Facebook .- Facebook has more than 300 million users; more than half of them log on to Facebook at least once every day .- 100% rewritten to reflect the major changes in Facebook in the last year, including Facebook Connect and Live Stream Box

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Justin R. Levy is Director of Business Development, Marketing, and Client Relations at New Marketing Labs, a new media marketing agency that helps large and mid-sized businesses drive business value through the use of social media, blogs, community platforms, and other new online tools. Levy’s clients include Sony, Microsoft, Citrix Online, Pearson Education, SAS, and Molson Coors. Levy is also partner and general manager of Caminito Argentinean Steakhouse, a traditional steakhouse that has successfully used social media to drive sales, create community, and develop thought leadership. Contact Justin at http://justinrlevy.com.

Von der hinteren Coverseite

The All-New, Up-to-the-Minute Guide to Facebook® Marketing: Better Techniques, Better Results!

 

In this completely revised book, top Facebook marketer Justin R. Levy shows how to use Facebook to attract more customers and earn more profits. This isn’t hype: It’s actionable information based on the real experiences of companies and individuals who have used Facebook to supercharge their businesses and careers. Levy covers it all, from the absolute basics to attracting visitors and building your community. You’ll discover the latest tools and Facebook Apps–and new best practices for everything from search to privacy. Packed with real case studies, this is the only Facebook business guide you need: your fast, complete blueprint for success.

 

Coverage includes

• Learning from the pioneers and avoiding beginner’s mistakes

• Developing a winning Facebook marketing strategy

• Establishing a presence that starts working fast and grows with you

• Designing Facebook ads that drive more clickthroughs at lower cost

• Using Facebook Connect and Live Stream Box to reach customers outside Facebook

• Monitoring what customers are saying about you in real-time

• Communicating more powerfully with widgets and Apps

• Addressing privacy concerns

• Building communities that promote loyalty and innovation

• Using Sweepstakes and other traffic builders

• Mastering advanced Facebook marketing tips, tricks, and hacks

• Preparing for the future of Facebook

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Que
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0789743213
ISBN 13 
9780789743213
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
320
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9788131758175: Facebook Marketing: Designing Your Next Marketing Campaign, 2/e

Vorgestellte Ausgabe

ISBN 10:  8131758176 ISBN 13:  9788131758175
Softcover