The Complete Idiot's Guide to Online Marketing - Softcover

Eager, Bill; McCall, Cathy

 
9780789720375: The Complete Idiot's Guide to Online Marketing

Inhaltsangabe

Explains the fundamentals of marketing products online and offers advice on utilizing newsgroups, surveys, promotions, and e-mail

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Über die Autorin bzw. den Autor

Bill Eager . With more than twelve years of communications technology experience, Bill designs, writes and speaks about electronic communications. While Manager for the Corporate Communications Department at BASF Corporation, Bill proposed and helped develop a system that distributes hypertext-based multimedia to thousands of employees at sites across the country. He has been an editor of several national trade magazines including ComSat Technology, The Information Payoff, a Information Superhighway Illustrated and Communications Technology. Bill is President of the Colorado Chapter of the International Interactive Communications Society (IICS).

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