Effective Public Relations (Dk Essential Managers) - Softcover

Ali, Moi

 
9780789480088: Effective Public Relations (Dk Essential Managers)
Softcover
ISBN 10: 0789480085 ISBN 13: 9780789480088
Verlag: Prentice-Hall, 2001

Inhaltsangabe

Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and product launches. Power tips help you to deal with real-life situations and handle all types of media with confidence. The Essential Managers have sold more than 1.9 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides that slip easily into a briefcase or a portfolio. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.

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Über die Autorinnen und Autoren

Moi Ali runs her own public relations and marketing company, specializing in working with small businesses and charities. She writes a monthly feature on marketing and PR issues for Voluntary Voice and has published a number of books, including Practical Marketing and PR for the Small Business, and The DIY Guide to Marketing for Charities.



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Moi Ali runs her own public relations and marketing company, specializing in working with small businesses and charities. She writes a monthly feature on marketing and PR issues for Voluntary Voice and has published a number of books, including Practical Marketing and PR for the Small Business, and The DIY Guide to Marketing for Charities.

Von der hinteren Coverseite

  • Practical techniques show you how to develop effective public relations skills and implement publicity campaigns
  • Clear text and illustrations cover every aspect of creating and monitoring media coverage
  • Simple checklists enable you to be fully prepared for presentations, events, and handling crises
  • Accessible flow charts and diagrams explore different options for creating the right image and provide useful examples

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Verlag
Prentice-Hall
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
0789480085
ISBN 13 
9780789480088
Einband
Taschenbuch
Anzahl der Seiten
72
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Yeepin GmbH
492000000000
sunshine12232@outlook.com

Alleestr.11
Kaiserslautern
Rheinland-Pfalz
67655
Deutschland