Book by Bruce Andy Langdon Ken
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The four new guides in this best-selling series are ideal for managers at every level. These compact references -- the most accessible single-subject business guides on the market -- demonstrate techniques and skills useful in any work environment.
Practical techniques show you how to set out your objectives, identify market trends, make a risk assessment, and develop a flexible business plan
Clear text and illustrations cover every aspect of strategic management
Simple checklists enable you to be fully prepared when defining, developing, and implementing a strategy
Accessible diagrams and flow charts explore different options for action and provide useful examples
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