Marketing and Promoting Electronic Resources: Creating the E-Buzz! - Hardcover

 
9780789035851: Marketing and Promoting Electronic Resources: Creating the E-Buzz!
Hardcover
ISBN 10: 0789035855 ISBN 13: 9780789035851
Verlag: Routledge, 2008

Inhaltsangabe

This book provides librarians with practical suggestions on how to best let their patrons know about the available e-resources and instruct them on how to use them effectively. Librarians in any type of library setting can find fresh ideas to apply in their own setting.

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Über die Autorin bzw. den Autor

Eleonora Dubicki, MLS, MBA is an Assistant Librarian, at the Monmouth University Library in West Long Branch, NJ. As a librarian, she has been responsible for collection development for electronic resources, and reference and instruction in academic and special libraries. Before coming to Monmouth, she worked as a Market Analyst for Telecordia and Lucent. Her work has been published in Technical Services Quarterly and she has written a chapter in Usage Statistics of E-Serials. She holds an MLS from the School of Communication, Information, and Library Studies at Rutgers University, and an MBA form Rutgers Business School - Newark.

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Verlag
Routledge
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
0789035855
ISBN 13 
9780789035851
Einband
Gebundene Ausgabe
Anzahl der Seiten
212
Herausgeber
Dubicki Eleonora I.
Kontakt zum Hersteller
BOOKS etc..
cs@booksetc.co.uk

BOOKS etc.
Aldershot
Vereinigtes Königreich
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland

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9780789035868: Marketing and Promoting Electronic Resources: Creating the E-Buzz!

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Softcover