Market Segmentation Success: Making It Happen! - Hardcover

Dibb, Sally; Simkin, Lyndon

 
9780789029171: Market Segmentation Success: Making It Happen!
Hardcover
ISBN 10: 0789029170 ISBN 13: 9780789029171
Verlag: Routledge, 2008

Inhaltsangabe

Market Segmentation Success: Making It Happen! reviews the principles of market segmentation and target market selection in an easy-to-read format. This how-to guide offers helpful strategies to common problems and best practice processes based on real-world case examples that will help professionals in their efforts for success.

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Über die Autorin bzw. den Autor

Sally Dibb, PhD, is Professor of Marketing at the innovative Open University Business School in the United Kingdom.

Lyndon Simkin, PhD, is a Reader in Strategic Marketing at the University of Warwick, one of the United Kingdom's leading business schools.

Their research focuses on market segmentation, targeting strategies, marketing planning, business planning, strategy implementation, and marketing modeling. They have published widely in the academic journals in the United Kingdom and the United States. They are co-authors of Marketing: Concepts and Strategies, and authors of The Market Segmentation Workbook and The Marketing Planning Workbook. Dr. Dibb and Dr. Simkin are married and live in Kenilworth, Warwickshire in the United Kingdom, and have six children.

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Verlag
Routledge
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
0789029170
ISBN 13 
9780789029171
Einband
Gebundene Ausgabe
Anzahl der Seiten
202
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

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Verlag: Routledge, 2008
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